A homepage with a next step
The old homepage was short and held little information. The rebuild puts accepted insurance under the hero, then a jump to services, the clinicians, a simple plan to get started, Google reviews, FAQs, and a full footer.
Case Study
Greenwood Counseling Center
Greenwood Counseling Center in Mooresville, North Carolina, in the Lake Norman area, rebuilt its WordPress site into a clearer path for a new client. Owner Jackie Kurtz and the clinical team now have service pages, a directory with filters, and profile pages with a booking call to action. On a phone, the PageSpeed Insights Performance score went from 50 to 95. The 95 was measured on the pre-launch site.
- Rebuilt from WordPress
- Mooresville, NC
- 10 clinicians
- Mobile score 50 to 95
- Reject all or Accept all
The Rebuild
The old site introduced the practice. The rebuild helps someone choose a therapist.
Greenwood already had a clinical team, a Mooresville office, and an accept-only cookie notice. The rebuild kept the practice in front and reorganized the site around how someone actually looks for care: understand the practice, compare clinicians, open a service, and take a next step. The pre-launch site is still noindex. Search visibility is expected to improve after go-live, when that noindex comes off.
Service pages with a way to ask
The old service pages were plain text on essentially one page. Individual therapy now has its own page, with imagery, a call to action into the TheraSaaS form, and Google reviews.
A directory you can narrow
Filter chips for language, anxiety, depression, PTSD, and in-person or telehealth cut the work of matching a client to a therapist.
Profiles that help someone choose
The old profiles were tiny text. The new ones are laid out for a decision: education, licensure, experience, focuses, insurance accepted, and a booking call to action.
Before & After
Five pages that show what changed for a visitor.
Drag each slider to compare the previous page with the pre-launch rebuild. Desktop screenshots. The previous site was captured November 6, 2026, except the individual therapy comparison, which uses the old specialties page captured November 9. The rebuild was captured November 9, 2026.
Homepage
The first screen went from a short page with three buttons to a homepage that names the practice, shows accepted insurance, and points to services and the team.
- Accepted insurance sits directly under the hero
- Services, clinicians, and a simple plan to get started are on the page
- Google reviews, FAQs, and a full footer close the page
Individual therapy
On the old site, the Individual Therapy menu opened the specialties page: plain text, one photo, and a long list. The rebuild gives individual therapy its own page.
- Its own page, with imagery, instead of the shared specialties text
- A call to action into the TheraSaaS form
- Google reviews on the service page
Our Team
The old directory was a photo grid with small type. The rebuild adds filter chips so a visitor can narrow ten clinicians before opening a profile.
- Filters for language, anxiety, depression, PTSD, and in-person or telehealth
- Clinician cards are easier to scan than a wall of small type
- Ten profiles, including owner Jackie Kurtz and Jessica Patton
Jessica Patton
Jessica Patton’s old profile was a short block of small text beside a photo. The new page leads with her credentials and a way to book.
- Education, licensure, and experience are grouped to scan
- Focuses and insurance accepted are on the page
- A booking call to action
Jackie Kurtz
Owner Jackie Kurtz’s old profile was the same small-text layout. The new page is built for someone deciding whether to book with her.
- Credentials and how she works lead the page
- Focuses, insurance accepted, and experience are grouped for that decision
- A booking call to action
The ten clinicians are Jackie Kurtz, Jessica Patton, Brittany Nichols, Megan McGugan, Alanna Tarrao, Ashley Ridenour, Maddie Biddle, Melissa Gration, Brian Landis, and Michael Hamilton-Genson.
Video Walkthrough
Watch the Greenwood rebuild, page by page.
This walkthrough covers the homepage, the individual service pages, the clinician directory filters, Jessica Patton’s profile, Jackie Kurtz’s profile, and the privacy banner.
Privacy Built In
From an accept-only notice to a banner with a real choice.
The previous Greenwood site had an accept-only cookie notice. The rebuild replaces it with a privacy banner that offers Accept all, Reject all, and Review options. Analytics and marketing tracking stay off until a visitor consents.
1. The previous notice had Accept only
2. The new banner, before a visitor chooses
3. Review options
The old notice was Accept only
Greenwood already had a cookie notice. It did not offer Reject all or Review options.
Three choices, same banner
Accept all, Reject all, and Review options are on the new banner.
Tracking waits
Analytics and marketing tracking are held until a visitor consents.
This is not legal advice, and it is not a compliance claim. Read our guide to website tracking lawsuits and consent and talk with a licensed attorney about your situation.
Page Speed
Mobile Performance, 50 to 95.
Both figures are the PageSpeed Insights mobile Performance score, run on November 9, 2026. The previous site scored 50 at 9:55 AM CT. The pre-launch site scored 95 at 10:00 AM CT. The 95 is from the staging site, before launch. This section shows that Performance score only.
Previous site
50
Mobile Performance
November 9, 2026, 9:55 AM CT
Pre-launch site
95
Mobile Performance
November 9, 2026, 10:00 AM CT
The Outcome
A Mooresville practice site that is easier to use on a phone.
The rebuild gives Greenwood Counseling Center service pages, a filterable directory for its ten clinicians, and profile pages with a booking path. The mobile Performance score on the pre-launch site is 95, up from 50 on the previous site.
The team is easier to narrow
A visitor can filter Jackie Kurtz, Jessica Patton, and the rest of the clinical team instead of reading every small-text profile.
Service and clinician pages ask for the next step
Individual therapy and the clinician profiles now have imagery, clearer sections, and a call to action into the TheraSaaS form.
The phone score went from 50 to 95
Both numbers are the mobile Performance score from November 9, 2026. The 95 was measured on the pre-launch site.
Premium Website Build
Your website should help clients choose care with confidence.
TheraSaaS Premium turns your website into a professional, connected part of your client acquisition system. The Greenwood comparisons on this page show the pre-launch site.