Case Study
A Missoula DBT practice website rebuilt from GoDaddy into dedicated service pages, individual clinician pages, an insurance page, and a privacy banner with Reject all, Accept all, and Review options. The practice was already ranking well locally, and the matching service URLs were kept.
The Rebuild
Montana DBT Associates, founded by Annie Florin, LCSW, already had a GoDaddy site and was already ranking well locally. The rebuild kept the matching service and ranking URLs, including /what-is-dbt and /contact, and added service and Missoula titles, headings, and descriptions to carry that foundation through launch.
The old homepage was short and carried little information. The new one uses Montana imagery, an insurance section, and links into the service and clinician pages. The homepage is where the most search weight sits, so that extra substance is deliberate.
Comprehensive DBT, individual therapy, skills groups, phone coaching, the parent class, and parent and family therapy used to share one page. The main services now have their own pages, the DBT credential is visible and linked, and the pages answer common DBT questions. An insurance page is new.
Annie Florin, LCSW, Karissma Rufe, LCSW, Elizabeth (Liz) Bassler, LCSW, Astrid Santana, PCLC, and Kelsey McFarland, LCSW shared one staff page. The new directory filters by area of support and by age and stage, and each clinician has a page. Meg Denny and Leah Hapke are on the new site as well.
The old menu listed Home, All About, Contact, Client Portal, and Careers. The new menu leads with Services, Therapists, and Insurance. Learn about DBT, parenting resources, crisis, and careers sit under Resources, and Schedule Appointment stays in the header.
Before & After
Drag each slider to compare the GoDaddy site with the rebuilt design. Screenshots of the new design were captured on the pre-launch preview on November 9, 2026. The old site screenshots are from November 6, 2026, and the Accept-only cookie banner is part of that before state where it covered the page.
The old homepage was a short welcome. The new homepage is built for someone deciding whether this practice is the right fit, with Montana imagery, an insurance section, and paths into services and clinicians.
The old site put every service on one page. The rebuild gives comprehensive DBT its own page, and does the same for the other main services, so a prospective client can read one offer at a time.
The old staff page was one long scroll of inline bios, with no page of its own for any clinician. The new staff page is a directory prospective clients can filter.
Annie Florin, LCSW, founder and clinical lead, used to appear as the first bio on the shared staff page. She now has a provider page with her photo, credentials, training, and a schedule path.
The old menu buried the way in. Careers sat in the top menu beside the client portal, while services lived under All About. The new menu leads with the pages a prospective client needs first.
The old privacy page said “Privacy Policy coming soon,” and the terms page had no policy text. The new privacy policy and terms are full pages. The banner comparison is below.
Video Walkthrough
This walkthrough covers the homepage, the move from one services page to dedicated service pages, the clinician pages and directory filters, the insurance page, the reorganized menu, and the privacy banner. It also covers why the matching service URLs stayed in place: the practice was already ranking well locally.
Privacy Built In
The previous site asked visitors to accept cookies, and its privacy page said the policy was coming soon. The new one lets a visitor reject, accept, or review, and the privacy policy and terms are written out. 🔒
1. The old banner offered only Accept
2. The new banner, before a visitor chooses
3. Review options starts with the visitor
4. Cookie preferences stays in the footer
The old banner had Accept only. Reject all and Accept all now carry the same kind of button.
Review options leaves Functional and Forms off until the visitor turns them on. Necessary stays on so the site can remember that choice.
A Cookie preferences link in the footer brings the banner back. The privacy policy and the terms are full pages, not placeholders.
This is not legal advice, and it is not a claim that any website is compliant. Read our guide to website tracking lawsuits and consent and talk with a licensed attorney about your situation.
The Outcome
The rebuild keeps Montana DBT Associates recognizable, then makes services, therapists, insurance, and the next step easier to find. Schedule Appointment leads to the contact page, where the TheraSaaS form stays switched off until the visitor agrees to load it.
Services, therapists, and insurance are reachable from the first screen, and Schedule Appointment stays in the header.
Education, training, and credentials sit on individual provider pages, and the directory can be filtered by support area and by age and stage.
Reject all sits beside Accept all, Review options starts Functional and Forms off, and the privacy and terms pages are no longer placeholders.
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The new design on this page was captured on the pre-launch preview on November 9, 2026. The practice domain updates when that site launches.