Clearer first impression
The homepage now uses stronger contrast, clearer buttons, visible authority badges, and a simpler path toward scheduling.
Case Study
Thrive Counseling Services
From the Thrive team
“I love love love the therapist filters!”
Amanda Leno
Therapist · Thrive Counseling Services
A solid, large therapy practice website rebuilt into a client acquisition system with better therapist discovery, clearer service pages, improved clinician pages, TheraSaaS-connected forms, and SEO preservation.
- Rebuilt from WordPress
- Built in 4 weeks
- 100+ pages and posts
- SEO preserved
- Custom therapist filters added
The Rebuild
The old site was not broken. The rebuild made the whole system work harder.
Thrive already had a large content footprint, recognizable brand colors, authority badges, and a strong clinical team. The rebuild preserved what mattered, then reorganized the site around how prospective clients actually research care: understand the practice, compare providers, explore services, and submit a TheraSaaS-connected form.
Better therapist discovery
The providers page now helps clients narrow the team by specialty and age group instead of scanning every profile manually.
Stronger clinician pages
Individual profile pages now make credentials, specialties, therapeutic fit, and next steps easier to understand.
Service pages that sell clearly
Signature Care moved from a buried service page into a premium-feeling offer with clearer paths, cards, and calls to action.
Before & After
Four structural changes that turned the site into a better acquisition path.
Drag each slider to compare the old page with the rebuilt TheraSaaS version.
Homepage
The homepage kept the familiar brand direction, but made the first impression more authoritative and the consultation path clearer.
- Authority badges were brought higher on the page
- Terracotta CTAs became brighter and easier to notice
- Primary actions now route into the TheraSaaS flow
Providers page
The old providers page asked clients to browse a long roster. The rebuild gives prospective clients a faster way to sort through about 18 providers and find a better fit.
- Custom filters by specialty, symptoms, and age group
- A wider range of filters, including EMDR, couples counseling, trauma, anxiety, and depression
- More scannable therapist cards with clear tags for faster right-fit discovery
Clinician page
Amanda's profile changed from a long bio into a conversion-focused clinician page with clearer sections, service links, helpful resources, and a stronger appointment path.
- Credentials, specialties, and location are easier to scan
- The content is grouped around client decision-making
- Related service and blog paths help visitors keep researching
Signature Care page
The Signature Care page moved from basic long-form copy into a more premium service page with separate paths for intensives and programs.
- The service is easier to find and understand
- Service options are easier to compare
- The page now has a more guided conversion path
Video Walkthrough
Watch the Thrive rebuild, page by page.
This walkthrough shows how the rebuild improved the homepage, moved calls to action into TheraSaaS, added provider filtering, upgraded clinician profiles, elevated Signature Care, and preserved the website’s SEO value.
Privacy Built In
A big privacy upgrade from the old WordPress site.
The previous Thrive website had no consent controls. The new one waits for a visitor’s yes before analytics runs or a form loads. 🔒
1. The banner, before a visitor chooses
2. Review options: every switch is the visitor's
3. The intake form waits for a click
4. After a yes, the secure form loads
Consent comes first
Analytics loads only after a visitor says yes. Reject all is as easy to click as Accept all.
Forms wait for a click
The intake form stays switched off until the visitor chooses to load it.
Visitors stay in control
A Cookie preferences link in the footer lets anyone change their mind at any time.
This is not legal advice. Read our guide to website tracking lawsuits and consent and talk with a licensed attorney about your situation.
The Outcome
A large website that works harder for the practice.
The rebuild kept Thrive’s content footprint intact while making the experience more focused, more professional, more connected to TheraSaaS, and easier for prospective clients to act on.
Discovery improved
Clients can filter the provider team by what they need instead of comparing every therapist manually.
Pages became clearer
Service and clinician pages now turn long content into readable sections that support decision-making and internal next steps.
SEO and lead flow protected
More than 100 pages and posts were moved carefully, while key calls to action were connected into TheraSaaS.
Premium Website Build
Your website should help clients choose care with confidence.
TheraSaaS Premium turns your website into a professional, connected part of your client acquisition system.