Skip to content

Compare CRMs for therapy practices

TheraSaaS vs. My Therapy Flow: Which CRM is best for your practice?

The core CRM tools overlap. The differences are in the setup, the support, and the work your team still has to do. Compare what each plan includes and who helps you make it work.

Last reviewed · October 22, 202612 min read

Look at the inclusions

TheraSaaS vs. My Therapy Flow at a glance

Start with what your practice needs the software to do. Then compare the help included in getting it configured and keeping it useful.

CRM features

Phone, text, and email

TheraSaaS

Available on all plans

My Therapy Flow

Available on all plans

Intake forms and workflow automation

TheraSaaS

Available on all plans

My Therapy Flow

Available on all plans; advanced workflows on Pro

Advanced marketing tools

TheraSaaS

Available on all plans

My Therapy Flow

Available on some plans

Setup & ongoing support

Custom account setup

TheraSaaS

Included free with annual plans, $500 one-time on monthly plans.

My Therapy Flow

Fast Start (paid): $1,500 one-time, Pro only

Onboarding and training

TheraSaaS

2–3 initial calls; unlimited onboarding and training with custom setup

My Therapy Flow

Fast Start (paid) includes a team training call. Orientation is also advertised.

Ongoing configuration help

TheraSaaS

Unlimited

My Therapy Flow

Support available; confirm configuration scope

Individual support calls

TheraSaaS

Unlimited Zoom calls between 8 am and 5 pm Central, unlimited AI chat support.

My Therapy Flow

Individual CRM support sessions and 24/7 support advertised

Premium support

TheraSaaS

Priority responses and same-day Zoom support calls

My Therapy Flow

Confirm plan-specific response commitments

Matching, arrival & website

Therapist matching

TheraSaaS

Internal filtering and website therapist filter matching included with Premium Annual.

My Therapy Flow

Fast Start lists intake matchmaking calendars; confirm criteria and experience

Waiting room check-in

TheraSaaS

QR check-in + clinician alerts

My Therapy Flow

Not listed

Custom website build, hosting & care

TheraSaaS

Included with Premium Annual

My Therapy Flow

Additional cost on top of CRM subscription. Website management + SEO Boost: $400/month; confirm any additional custom build fee.

Marketing guidance & services

SEO and Google Ads guidance

TheraSaaS

Monthly group consultations and account reviews included on every plan

My Therapy Flow

Coaching and guidance advertised; marketing-services packages cost extra. Confirm CRM-only inclusions.

Ongoing SEO and Google Ads management

TheraSaaS

Not included; consultations help you or your team do the work

My Therapy Flow

Offered through marketing services at an additional charge

“Not listed” means we did not identify a comparable workflow in the public materials reviewed; it does not establish that the product cannot provide it. Therapy Flow advertises orientation and private support separately from paid Fast Start. Confirm plan eligibility and scope. Its website program includes monthly SEO work, which differs from TheraSaaS website care and group consultations.

Sources: TheraSaaS plans, Therapy Flow plans, and Therapy Flow website services. Reviewed October 22, 2026.

What both platforms do well

Both CRMs use HighLevel as their underlying platform. Both help therapy practices organize inquiries and follow up with prospective clients. Their shared capabilities include:

  • Phone, text, and email communication
  • Intake forms and contact management
  • Calendars and appointment workflows
  • Follow-up messages and automation
  • Marketing tools, with plan differences
  • Reporting and performance tracking

The practical question is how each provider configures that platform for your practice, which features your plan includes, and how much work remains with your team.

TheraSaaS makes intake forms, workflow automation, and advanced marketing tools available on every plan. Therapy Flow’s advanced marketing tools are available on some plans.

A CRM configured around your intake process

Your practice already has a way of handling inquiries. You may serve several locations, accept different insurance plans, maintain a waitlist, or follow different steps for children, couples, and individual clients. TheraSaaS helps translate that process into a working account.

At TheraSaaS, we build it with you.

  • Forms that collect the information your team needs
  • Visual pipelines that reflect your intake stages
  • Workflow automations and follow-up messages
  • Phone and text messaging automations
  • Account configuration around your practice’s process
  • Training to prepare your team for launch
TheraSaaS visual intake pipeline with configurable stages

Support that continues after launch

Your practice changes. You hire an intake coordinator, revise a form, or need another pipeline stage. TheraSaaS includes unlimited help updating forms, pipelines, and automations, with continued training to help your staff use the updated process.

Unlimited Zoom calls between 8 am and 5 pm Central, unlimited AI chat support. Premium adds priority responses and same-day Zoom support calls.

Therapy Flow advertises 24/7 support and individual CRM sessions too. Ask both providers what their team will configure or change for you after launch, and what is included in your subscription.

Dr. Michelle Perry
“The number one reason I agreed to switch to TheraSaaS (SO easy, by the way!) was their support and responsiveness.”
Dr. Michelle PerryGroup Practice Owner

Built for therapy practices

TheraSaaS’ Custom Applications

Explore tools that help prospective clients find a clinician, give your intake team useful matching options, and let clinicians know when a client arrives. See the applications in action and test the experiences for yourself.

01 · Guided matching & directory

Find Your Therapist & Directory Tool

Help prospective clients explore clinicians through a guided matching experience. They can answer questions about what they are looking for and narrow their options before contacting the practice.

Try the Kid Matters Counseling example to see the questions, clinician information, and matching experience for yourself.

Test it out!

Test the Find Your Therapist tool

02 · Clinician filters

Therapist Matching Filter

Let visitors filter your therapist directory by the criteria that matter to your practice. Intake coordinators can use those same website filters while helping callers.

Your internal matching tool can filter by specialty, client age, insurance, location, and availability. We tailor criteria to your practice and help keep clinician information updated. Premium Annual includes internal filtering and website therapist filter matching.

Visit Thrive Counseling’s provider page to try its specialty and age filters. Your practice still confirms clinical fit and current availability; filtering is not a live calendar guarantee.

Therapy Flow’s Fast Start package lists intake matchmaking calendars. Ask it to demonstrate the criteria, maintenance process, and staff or client experience you need.

03 · Arrival notifications

Waiting Room Check-In App

Clients scan a QR code, select their clinician, and check in on their phone. Their clinician receives a text message and/or email announcing their arrival. You can also offer check-in through an iPad kiosk.

  1. 1. Scan

    The client scans your waiting room QR code.

  2. 2. Check in

    They select their clinician and enter their first name.

  3. 3. Clinician notified

    Their clinician receives an arrival notification.

Watch Brent demonstrate the check-in experience.

Explore the check-in app for yourself

Waiting room check-in is available on all plans. The polished check-in app shown in the video is available for Premium subscribers.

My Therapy Flow: Not listed in the public materials reviewed. Ask its team to demonstrate an equivalent workflow if this matters to your practice.

Premium Annual

Your CRM. Your website.
One team to handle both.

A website builder gives you the ability to create pages. A managed website service gives you a team to build and update them.

Thrive Counseling website rebuilt by TheraSaaS

We build your core pages, connect forms, calendars, and chat to TheraSaaS, and include a custom therapist matching filter. Need a clinician bio, photo, service-page edit, or blog added? Submit a ticket and our team handles it. Most update requests are completed within 24 hours.

The initial complete build is included. A later full rebuild is a separate paid project. Hosting and updates apply to websites we build. Explore the full website service.

Therapy Flow also offers custom design and ongoing care through its separately advertised $400/month Website Management + SEO Boost program. This is an additional cost on top of the CRM subscription. Confirm whether a new custom website build costs anything beyond the management fee. The program also includes monthly SEO work, so compare the full service scope.

Where My Therapy Flow may be a good fit

Therapy Flow offers a broad range of services beyond its CRM, including SEO, Google Ads management, website management, and practice-growth coaching. That may appeal to an owner who wants a provider to execute ongoing marketing work.

Its managed SEO and Google Ads services are offered at an additional charge. Compare those fees separately from the CRM subscription and your advertising spend. Therapy Flow also advertises marketing guidance; confirm which coaching and support are included in the package you are considering.

Its Basic CRM has a lower advertised entry price than TheraSaaS. That can matter if your requirements are limited and you already have the setup and support you need. Its public pricing page contains conflicting Basic prices, so confirm the current quote directly. View Therapy Flow pricing.

Before you hire a marketing service

Know what you’re paying for.

Whether you hire Therapy Flow or another provider, these videos can help you ask better questions about the work, the budget, and how results will be measured.

SEO · 3 minutes

Look for evidence, expertise, and useful service pages.

Brent explains his approach to strengthening therapy websites with clinician perspectives, original expertise, and service pages that answer real questions. Ask your SEO provider how it will bring your practice’s experience into the work, beyond a generic publishing schedule.

Watch the SEO video

Google Ads · 58-minute Q&A

Understand the budget, the tracking, and the inquiries.

Brent walks through landing pages, conversion tracking, budgets, and campaign approaches. Before hiring a manager, ask how it will measure inquiries, explain targeting, and distinguish its management fee from your ad spend.

Watch the Google Ads webinar

These are Brent’s educational resources, not an audit of Therapy Flow’s services. Approach and results depend on the practice, market, and implementation.

Included on every plan

Build your team’s marketing skills.

TheraSaaS includes monthly group consultations on SEO and Google Ads with every plan. Led by Brent Stutzman, these sessions give subscribers a place to bring their websites, accounts, campaigns, and questions for practical review.

Learn which tasks you or someone on your team can handle, identify what needs attention, and make informed decisions about when outside services are worth hiring.

You get expert guidance. You or your team carry out the work.

Ongoing SEO execution and Google Ads management are not included in the subscription.

Brent Stutzman, founder of TheraSaaS and marketing educator
Brent Stutzman
Founder · TheraSaaS
He took a topic [SEO and AI Search] that can feel overwhelming and made it approachable, relevant, and something I could immediately begin applying to grow our practice.
Jeremy B. Hinote, LPC, NCC, CPCSJeremy B. Hinote, LPC, NCC, CPCSOwner/Clinical Director · Savannah River CounselingWise Practice Summit presentation · bracketed clarification added
I am walking away from his presentation feeling empowered and capable of making good decisions as I lead the marketing efforts for my practice.
Shelby Rhea Miller, LPCCShelby Rhea Miller, LPCCOwner · Sycamore Counseling ServicesMarketing presentation

Testimonials describe Brent’s presentations, not attendance at monthly subscriber consultations. Bracketed words clarify the topic.

“I came away with actionable steps that I could immediately implement in my marketing plan.”
Dawn Gabriel · Founder & CEO, Authentic Connections Counseling Center
Individual marketing consultation · excerpt from a client-supplied Google review

In their words

What practices say about TheraSaaS support

They have saved me so much time with our business and have been incredibly fast at responding. They also explain things that makes it very easy to understand.
Charlotte Counseling AssociatesMarch 2026 · Productive Therapist directory
The support team is awesome, always willing to help and clarify things when I need additional support!!!
Thrive Counseling CenterJuly 2026 · Productive Therapist directory
Customer service through TheraSaaS has been very helpful and they are quick to respond to inquiries.
Wellminded CounselingJanuary 2026 · Productive Therapist directory

Reviews from the Productive Therapist directory, quoted as published. Individual experiences vary.

Dr. Elizabeth Carr
“TheraSaaS has helped us decrease our customer service response time while increasing the specificity of our responses. It has helped us reduce the day-to-day strain on our team with tracking and responding to prospective and current client calls.”
Dr. Elizabeth Carr · Founding Owner · Kentlands Psychotherapy
Kentlands Psychotherapy · Productive Therapist directory

Compare the complete cost

TheraSaaS vs. My Therapy Flow pricing

Compare the subscription, setup, usage, and services your practice will actually use. Therapy Flow Pro and TheraSaaS Starter both list $197/month before usage, with different feature and service inclusions.

All core CRM features on every plan.

1 – 2 users

Starter

$1,970/year

$164.17 average/month

Save $394/year · 16.7%

  • 1 – 2 users
  • $10 / month usage credits
  • Custom setup included free
  • Unlimited Zoom support calls

Compared with $2,364 paid monthly over 12 months.

3 – 10 users

Essentials

$2,970/year

$247.50 average/month

Save $594/year · 16.7%

  • 3 – 10 users
  • $20 / month usage credits
  • Custom setup included free
  • Unlimited Zoom support calls

Compared with $3,564 paid monthly over 12 months.

Website included

Premium

$4,970/year

$414.17 average/month

Save $994/year · 16.7%

  • Unlimited users
  • $30 / month usage credits
  • Custom setup included free
  • Unlimited Zoom support calls
  • Priority + same-day Zoom support
  • Website build, hosting & updates
  • Internal + website therapist matching

Compared with $5,964 paid monthly over 12 months.

Annual plans are paid upfront. Savings compare the subscription with 12 monthly payments and exclude the additional $500 setup-fee waiver, taxes, and usage charges. Zoom support is available between 8 am and 5 pm Central.

TheraSaaS Annual Plan Saves the $500 Setup Fee.

The 16.7% discount compares the annual subscription with 12 monthly payments. On top of that, annual billing includes custom setup free. Monthly plans have a $500 one-time custom setup fee.

Therapy Flow Fast Start costs $1,500 one-time and is available with Pro. The packages differ in scope, so compare the work and training included rather than treating them as identical.

Include website services

Premium Annual is $4,970/year, averaging $414.17/month paid annually, including the initial website build, hosting, and website updates. Therapy Flow advertises Website Management + SEO Boost at $400/month in addition to CRM. Confirm any extra custom build fee and compare its monthly SEO work with the scope you need.

Allow for usage charges

TheraSaaS includes $10, $20, or $30 in recurring monthly credits depending on plan. Additional communication and AI charges can apply. Therapy Flow publishes usage rates and first-month credits. Estimate both using your actual call, text, email, and AI activity.

Prices reviewed October 22, 2026. Therapy Flow Pro is $197/month after introductory discounts; promotions and usage are excluded from the base-price comparison. TheraSaaS pricing · Therapy Flow pricing

“TheraSaaS has significantly helped our business with streamlining contact with clients, moving client from referral to intake, and decreased time sending messages or calling numbers. … TheraSaaS has a lot to offer and is very much worth the cost.”
Mosaic Creative Counseling · August 2026 · Productive Therapist directory

The cost beyond the subscription

Compare phone, messaging, and AI usage charges.

A lower subscription price is only part of the picture. Compare what your practice pays for calls, texts, email, and automation as activity grows.

Phone & messaging

Making calls

My Therapy Flow
$0.035/min
TheraSaaS
$0.028/min20% lower

Receiving calls

My Therapy Flow
$0.0213/min
TheraSaaS
$0.017/min20.2% lower

Text messages

My Therapy Flow
$0.0198/segment
TheraSaaS
$0.0166/segment16.2% lower

Emails

My Therapy Flow
$0.00175/email
TheraSaaS
$0.0014/email20% lower

Email verification

My Therapy Flow
Not defined on website
TheraSaaS
$0.005/verification

Equivalent to $5.00 per 1,000 verifications.

Automation & AI

Workflow - Premium Features

My Therapy Flow
$0.025/action
TheraSaaS
$0.015/execution40% lower

Premium workflows, triggers, and actions. Difference compares premium action executions.

Content AI: text

My Therapy Flow
$0.90/1,000 words
TheraSaaS
$0.18/1,000 words80% lower

Content AI: images

My Therapy Flow
$0.60/image
TheraSaaS
$0.12/image80% lower

Conversation AI

My Therapy Flow
$0.125/message
TheraSaaS
$0.04/tokenDifferent billing units

TheraSaaS bills by token; Therapy Flow publishes a per-message rate. A token is a unit of text processed by the model. These rates cannot be compared directly.

Voice AI

My Therapy Flow
Not defined on website
TheraSaaS
$0.03/min

AI Studio

My Therapy Flow
Not defined on website
TheraSaaS
$2.532/1,000,000 tokens

Ask AI

My Therapy Flow
Not defined on website
TheraSaaS
$2.321/1,000,000 tokens

Customer-facing rates before included usage credits. “Not defined on website” means we did not identify a rate in the Therapy Flow public pricing materials reviewed. Percentage differences use Therapy Flow’s published rate as the baseline and appear only for comparable billing units. Text messages are billed per segment. Therapy Flow also lists a separate $0.075/workflow charge under “Workflow AI”; confirm which published category applies to your use case. The workflow percentage compares premium action executions only. TheraSaaS Conversation AI is token-based at $0.04/token; Therapy Flow lists $0.125/message. No percentage saving is calculated between these different billing units.

TheraSaaS customer billing rates confirmed October 23, 2026. Therapy Flow rates reviewed October 22, 2026. TheraSaaS usage guide · Therapy Flow published usage rates. Current billing rates take precedence where an older guide differs.

Frequently asked questions

Is TheraSaaS an alternative to My Therapy Flow?
Yes. Both offer CRM tools for therapy practices, including communication, intake forms, calendars, and automation. Compare the configuration, support, additional tools, and services included with the plan you would use.
Are both CRMs built on HighLevel?
Yes. They share an underlying platform, but account configuration, plan inclusions, custom tools, training, and services can differ.
Are intake forms and advanced marketing tools on every TheraSaaS plan?
Yes. Intake forms, workflow automations, and advanced marketing tools are available on all TheraSaaS plans. User limits, monthly credits, and Premium services differ by plan. Communication and AI usage charges can apply.
Does TheraSaaS include custom setup?
Custom setup is included free with every annual plan and costs $500 one-time on monthly plans. It covers forms, visual pipelines, automations, and phone and text messaging workflows tailored to your practice, plus unlimited onboarding and training calls with custom setup.
What happens when we need changes after launch?
TheraSaaS includes unlimited ongoing configuration help for forms, pipelines, and automations. You can schedule unlimited Zoom support calls between 8 am and 5 pm Central and use unlimited AI chat support. Premium adds priority responses and same-day Zoom support.
How much do annual plans save?
Annual plans provide 12 months for the price of 10, saving 16.7% on the subscription compared with paying monthly for 12 months. Starter saves $394 per year, Essentials $594, and Premium $994. Annual billing also waives the $500 custom setup fee; that waiver is additional to the subscription savings.
Does TheraSaaS offer therapist matching?
Premium Annual includes internal filtering and website therapist filter matching. Intake staff can narrow clinician information using practice-specific criteria such as specialty, client age, insurance, location, and availability. Your practice still confirms fit and availability.
Can clients check in without a receptionist announcing them?
Yes. Clients scan a waiting room QR code and check in on their phone. Their clinician receives a text message and/or email announcing their arrival.
Can TheraSaaS build and maintain our website?
Yes. Premium Annual includes one complete custom website build, hosting, SSL, backups, and ongoing updates for that website. Most update requests are handled within 24 hours. A later complete rebuild is a separate paid project.
Are SEO and Google Ads services included?
Every TheraSaaS plan includes monthly group consultations with website and campaign reviews. These provide guidance for work you or your team carry out. Ongoing SEO execution and Google Ads management are not included. Therapy Flow offers managed marketing services at additional cost.
Does Therapy Flow charge separately for website services?
Therapy Flow advertises Website Management + SEO Boost at $400 per month, additional to the CRM subscription. Its program includes website design and monthly SEO work. Confirm whether a new custom website build requires any further fee and compare the full scope before deciding.
Is TheraSaaS less expensive than Therapy Flow?
It depends on the plans, setup, usage, and services you compare. Therapy Flow has a lower entry plan. TheraSaaS has a lower published custom setup fee, waives that fee on annual plans, and includes website services with Premium Annual. Compare the full scope for your practice.

Consider a Switch from Therapy Flow

Start with the change you want to achieve. Perhaps your staff needs more configuration help, your matching process needs different criteria, or you want your website and CRM handled together.

Bring those requirements to a 40-minute demo. We’ll review your process, show you how we would approach it, and discuss the setup, ongoing assistance, and transition work involved.

A shared underlying platform does not make a move automatic. Confirm which contacts, workflows, phone numbers, integrations, and account elements can transfer before making changes.