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Compare CRMs for therapy practices

TheraSaaS CRM vs. Admirra: Which is best for your practice?

Both platforms run intake once a prospective client has reached out: the pipeline, the forms, the follow-up. Both also cover calling, texting, an AI voice receptionist, and therapist matching. The difference is what sits beyond intake. TheraSaaS adds marketing and training tools, Ask AI reporting, and, on Premium annual, the website itself. Admirra adds insurance benefits verification and an EHR connection.

Last reviewed · November 20269 min read

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TheraSaaS vs. Admirra at a glance

One table, plain words. Both means both platforms document the feature. Not listed means it isn't on Admirra's published feature list (checked November 2026).

Feature comparison: TheraSaaS and Admirra
FeatureTheraSaaSAdmirra
Intake core
Visual intake pipelineBothBoth
Custom intake formsBothBoth
Shared email + SMS inboxBothBoth
Email campaignsBothBoth
Referral-source trackingBothBoth
Reporting dashboardBothBoth
Internal therapist matchingBothBoth
Workflow automationBothBoth
Waitlist managementBothBoth
Consultation scheduling calendarBothBoth
Front door
Two-way SMS conversationsBothBoth
Built-in phone callsBothBoth
AI voice receptionistBothBoth
Website chat + AI FAQYesNot listed
Client-facing therapist matchingBothBoth
Conditional (branching) intake formsBothBoth
Marketing, web & training
Google Ads integrationNative integration with our Ads Manager
Social media schedulingYesNot listed
Online course builderYesNot listed
Events manager (webinars, tickets)YesNot listed
AI reporting (Ask AI)YesNot listed
Google Analytics + Facebook Ads trackingYesNot listed
QR code generatorYesNot listed
Website build, hosting & careIncluded on Premium annualNot offered
Practice operations
Waiting room check-inYesNot listed
Invoices + Stripe payment linksYesNot listed
EHR connectionNot offered, by designYes · EHRs not named
Insurance benefits verificationNot offeredYes · $0.50 per check
Billing
Annual plan benefits2 months free + FREE White Glove Onboarding10% off, billed upfront
Seat unitPer user (your admin team)Per practitioner

Feature information reflects publicly available documentation reviewed November 2026. Capabilities change on both platforms. “Not listed” reflects what Admirra publishes, not a test of its product.

Google Ads: Admirra's features page lists Google Ad tracking, while its own website chat assistant told us on November 5, 2026 that its Google Ads integration is on the roadmap and listed as coming soon. We show the more specific answer. Hover over, tap, or focus “Coming Soon” to see the screenshot.

What TheraSaaS and Admirra both do well

If your requirements stop at intake fundamentals, either platform will serve you. Both document the core of a therapy-practice CRM:

  • A stage-based pipeline that shows where every prospective client sits
  • Custom intake forms
  • Lead and contact management
  • Referral-source tracking, so you know which channels produce clients
  • A shared inbox for email and two-way text
  • Built-in phone calling
  • An AI voice receptionist
  • Email campaigns
  • Workflow automation
  • Reporting dashboards
  • Internal therapist matching for your intake team
  • A client-facing matching directory for your website
  • Intake forms with conditional logic
  • Waitlist management
  • A consultation scheduling calendar
  • Data export

None of these are a reason to pick one over the other. The rest of this page is about what sits outside that list.

Beyond intake: where TheraSaaS goes further

Both platforms handle intake well. The difference is what sits around it. TheraSaaS also runs your marketing, your website, your reporting, and your team's training, so there are fewer tools to pay for.

A website built, hosted, and maintained for you

On the Premium annual plan, TheraSaaS builds your practice website, covering home, service, team, clinician, blog, scheduling, and rates pages, with your forms, chat, calendar, and matching filter wired in from day one. We host it, back it up, and handle ongoing edits; most update requests are turned around within 24 hours.

Admirra can embed its forms on a website you already have, but it does not offer website build, hosting, or maintenance.

“As a practice owner, “rebuild the website” is one of those to-do list items that sits there for months, quietly judging you. I finally took the leap with TheraSaaS, and I'm so glad I did. … Their support team was responsive, patient, and genuinely invested in getting things right, not just “good enough.””
Rose Hanna Counseling Services · July 2026 · Productive Therapist directory
See Premium Therapy Websites
A practice website built by TheraSaaS for Thrive Counseling Services

Website chat and AI FAQ tools

Some prospects will never call. TheraSaaS gives them another door: live chat on your website, with AI-assisted answers to the questions every practice gets. Do you take my insurance? Do you see teens? Are you accepting new clients? The conversation, and the contact details it captures, land in the same inbox as your calls and texts.

Admirra doesn't list comparable customer-facing website chat.

TheraSaaS conversations on mobile

Social media scheduling, built in

Schedule a post once and it goes out everywhere: Instagram, TikTok, Facebook, YouTube, LinkedIn, and many more. Not sure what to say? AI can draft the posts for you. Both platforms offer email campaigns, so that isn't a difference. The social calendar is, and it sits on the same contact record as your campaigns, calls, and texts.

Admirra doesn't list social media scheduling.

“We are so grateful to have a tool specifically for our field to streamline not only our intake process but also any marketing and email engagement.”
Kate Fish, Graceful Therapy, PLLC · February 2026 · Productive Therapist directory
Illustration: one scheduled post fanning out to several social platforms

A course builder for training your team

Build courses to train your whole team or specific roles, like your biller or your intake coordinator, and set up automatic onboarding for every new clinician. New hires get the same training, in the same order, without anyone repeating themselves. You can also create and sell courses to clients.

Admirra lists workflow templates for clinician onboarding, but it doesn't list a course builder.

Illustration: a stack of training lessons with progress bars and a graduation cap

An events manager for webinars and live events

Create and manage live events, recurring events, and webinars, and track tickets, from the same place you manage your contacts. Registrants land on a contact record, so your follow-up starts where your intake does.

Admirra doesn't list an events manager.

“We love that we are able to organize contacts and events that we are hosting all in one place!”
Kate F., Mental Health Counselor · May 2026 · Capterra review · Vendor referred
Illustration: a calendar with recurring events, an event ticket, and a live webinar tile

Ask AI: reports on anything in your account

Ask AI is live today. Ask for any data inside TheraSaaS and get a report: referral sources, how long it takes your team to respond to new leads, how many new leads you generated, and more. Google Ads connects through our native integration with our Ads Manager, and you can connect Google Analytics and Facebook Ads too, to track leads back to the ad that brought them, with advanced attribution.

Admirra documents analytics dashboards and an acquisition dashboard by source, medium, campaign, and search term. Its features page lists Google Ad tracking, but its own site assistant told us on November 5, 2026 that the Google Ads integration is coming soon. It doesn't list AI-generated reports or Google Analytics and Facebook Ads connections.

“This software has been a total game-changer for our practice. The functionality, reporting, and automation are outstanding, and everything feels seamless and efficient. It's made communication faster and conversions smoother.”
Resilience Therapy · February 2026 · Google review
Illustration: an AI prompt above a bar chart and a donut chart

Waiting room check-in, on every plan

When a client arrives, they check in on the waiting room app and their therapist is notified. It's one of the custom apps included on every TheraSaaS plan.

Admirra doesn't list client check-in or arrival alerts.

Illustration: a check-in tablet confirming arrival and a phone showing a therapist notification

Invoices and payment links, through Stripe

Connect Stripe and issue invoices and payment links straight from TheraSaaS. Billing issues can be tracked in pipeline stages, so each one has a clear status and nothing slips.

Admirra documents billing issue tracking, where your team logs and assigns issues. It doesn't list invoicing or payment links.

Illustration: an invoice, a payment link, and a confirmed card payment

Customizable to how your practice actually runs intake

No two practices run intake the same way. TheraSaaS pipelines, forms, automations, and message templates are configured to your flow: the stages you use, the questions you ask, the follow-ups you send. And on every annual plan, you don't do that setup alone: White Glove Onboarding & Customization is included free. Our team builds your forms and automations with you, tests them, and adjusts until they match how your intake actually works.

“I really wanted to build our own CRM within the TheraSaaS platform that would fit how our intake process flows. But I am not super technical and needed lots of support … Not only did the team patiently answer every question, but they would help me test out my automations to make sure I had set them up correctly.”
Kathryn, Bozeman Counseling Center · February 2026 · Productive Therapist directory
A TheraSaaS pipeline configured to a practice's intake stages

See how these fit your intake process.

See TheraSaaS in action

Where Admirra is strong

Admirra is built specifically around behavioral-health intake operations, and its public materials reflect that focus. Its public documentation (November 2026) describes:

  • Internal therapist matching

    by specialty, modality, availability, and insurance

  • One-click insurance benefits verification

    across 1,800+ national providers. TheraSaaS does not offer this

  • 24/7 live chat support

  • EHR connection

    Admirra says it connects with your existing EHR but doesn't publish which ones or how deep the integrations go. TheraSaaS does not connect to EHRs.

  • Caseload transfer workflows

    structured handoffs, with automated messages, when a client moves to another clinician

  • Billing issue tracking

    log, assign, and track billing issues. TheraSaaS tracks them in pipeline stages and can issue invoices and payment links through Stripe

  • Directory analytics

    directory views, profile views, appointment clicks, and intake submissions for its client-facing match directory

  • A $99/month solo-practitioner tier

    less expensive than TheraSaaS for a one-clinician practice

If your bottleneck is inside the building, placing clients with the right clinician, verifying benefits, tracking outcomes, and your website and marketing are already handled by tools you don't want to replace, that focus may be exactly what you want.

Reporting and Google Ads tracking

Both platforms report on intake performance, covering inquiries, conversion by stage, and referral sources. TheraSaaS has a native integration with our Ads Manager. Admirra's features page lists Google Ad tracking, and its own site assistant told us on November 5, 2026 that its Google Ads integration is coming soon. We are not going to tell you one dashboard is better than the other; that depends on which numbers your practice actually watches. TheraSaaS also has Ask AI: ask for any data in your account and get a report. Bring your current reports to a demo and we'll show you the same numbers in TheraSaaS.

“[TheraSaaS's] built-in tools make it easy to engage potential clients with personalized communication, automated follow-ups, and organized tracking. We've already seen improvements in our outreach efficiency and overall client engagement.”
Eating And Behavioral Health Associates, LLC · March 2026 · Productive Therapist directory

Support

What practices say about TheraSaaS support

They have saved me so much time with our business and have been incredibly fast at responding. They also explain things that makes it very easy to understand.
Charlotte Counseling AssociatesMarch 2026
The support team is awesome, always willing to help and clarify things when I need additional support!!!
Thrive Counseling CenterJuly 2026
Customer service through TheraSaaS has been very helpful and they are quick to respond to inquiries.
Wellminded CounselingJanuary 2026

Support is 100% in-house, so you talk to the people who built the platform. Average first response: 9 minutes. Average resolution: 13 hours.

Every review in this section is from the Productive Therapist directory, quoted as written.

TheraSaaS has helped us decrease our customer service response time while increasing the specificity of our responses. It has helped us reduce the day-to-day strain on our team with tracking and responding to prospective and current client calls.

OverAdmirra

“Compared to Admirra, it was more customizable.”

Capterra review, July 2026 · Vendor Referred

Dr. Elizabeth Carr

Founding Owner · Kentlands Psychotherapy

Dr. Elizabeth Carr

Alternatives considered

Why practice owners picked TheraSaaS

(In their own words)

OverGoogle Sheets
“I signed up for it after it was recommended to me when my office manager was getting overwhelmed with calls and keeping up with everything on a google sheet. It changed everything.”
Brianna Henderson
Practice owner
Switched fromAsana
“We needed something hipaa compliant so we made the switch”
Emily C.
Practice Owner
OverAnother CRM
“I have used a CRM for a few years for my group practice and could appreciate the value, but could never really seem to make it work for our needs. And then I met Brent and his team!”
Dr. Michelle Perry
Group Practice Owner

TheraSaaS vs. Admirra pricing

The two platforms price differently, and the difference matters more than the sticker.

Admirra prices per practitioner. Its tiers step up by how many clinicians are in the practice.

TheraSaaS prices per user, and we recommend keeping your clinicians out of it. It's an intake, communication, and marketing tool for your admin team; most practices need one or two seats regardless of clinician headcount. (If clinicians need to work inside the tool, count them as users.)

TheraSaaS annual plans include 2 months free, plus FREE White Glove Onboarding & Customization. Admirra annual plans save 10%.

  • Solo clinician

    TheraSaaS · Starter

    $164/mo

    billed annually · $197 monthly

    1–2 users

    Admirra · Foundations

    $89.10/molower

    billed annually · $99 monthly

    1 practitioner

  • 2 clinicians

    TheraSaaS · Starter

    $164/mo

    billed annually · $197 monthly

    1–2 users

    Admirra · Collective

    $179.10/mo

    billed annually · $199 monthly

    2–5 practitioners

  • 10 clinicians

    TheraSaaS · Starter

    $164/mo

    billed annually · $197 monthly

    1–2 admin users

    Admirra · Growth

    $269.10/mo

    billed annually · $299 monthly

    6–20 practitioners

  • 20+ clinicians

    TheraSaaS · Premium

    $414/mo

    billed annually · $497 monthly

    unlimited users · website included

    Admirra · Thrive

    $449.10/mo

    billed annually · $499 monthly

    21–40 practitioners

For a solo practice, Admirra is the less expensive option. From two clinicians up, TheraSaaS is priced lower at every size shown, and at 20+ clinicians, the Premium annual plan includes the website.

Usage costs, on both sides. Every TheraSaaS plan includes monthly communication credits, $10 on Starter, $20 on Essentials, and $30 on Premium. Usage beyond that is billed at published rates (see how credits work). Admirra adds $0.50 per insurance benefit check on every tier; a practice running 200 checks a month would add $100 to its bill. Neither is hidden; both belong in your math.

“Most importantly, we saved money from the previous phone system that we used.”
Brada Clinic · September 2025 · Productive Therapist directory

Free
White Glove
Onboarding

  • 2 months free

    Pay for 10, get 12

  • Onboarding & customization included

    We build your forms and automations with you, on every annual plan

  • Your website, built and maintained

    On Premium annual

“TheraSaaS has significantly helped our business with streamlining contact with clients, moving client from referral to intake, and decreased time sending messages or calling numbers. … TheraSaaS has a lot to offer and is very much worth the cost.”
Mosaic Creative Counseling · August 2026 · Productive Therapist directory

The 10-clinician row assumes 1–2 admin users; a practice with 3+ admin users would use Essentials ($248/mo annual, $297 monthly), still below Admirra's Growth tier. Prices verified November 2026 on therasaas.com/pricing and admirra.com/pricing.

One honest expectation, in a customer's words

“I will admit that it can feel overwhelming at first, but if you prepare for that and set aside time to learn the system and set it up to work for you, it's manageable and will make things easier in the long run. … The support has been wonderful — very helpful, friendly people!”
Jennifer Ossege, Viewpoint Psychological Services · April 2026 · Productive Therapist directory

That learning curve is exactly what White Glove Onboarding is for, and it is included free on every annual plan.

See if TheraSaaS fits your practice.

Bring your current intake process to a 40-minute demo. We'll map it to the platform live, with no free trial needed.

See TheraSaaS in action

Frequently asked questions

Is TheraSaaS an alternative to Admirra?
Yes. Both platforms help therapy practices manage leads, intake, therapist matching (including a client-facing directory), calling and texting, an AI voice receptionist, automation, and reporting. They differ at the edges: TheraSaaS also adds website chat with AI FAQ, social media scheduling, an events manager, a course builder, Ask AI reporting, a native Google Ads integration with our Ads Manager, QR codes, waiting room check-in, invoicing through Stripe, and, on Premium annual, the practice website. Admirra adds one-click insurance benefits verification and an EHR connection.
Does TheraSaaS offer therapist matching?
Yes, in two places. Intake staff can filter clinicians inside TheraSaaS, and a client-facing matching filter can be placed on your website so prospective clients can narrow to a good-fit clinician themselves.
Does Admirra offer therapist matching?
Yes. Admirra documents a staff-facing matching tool that considers specialty, modality, availability, and insurance, plus a client-facing match directory you can put on your website.
Does TheraSaaS include phone and text messaging?
Yes. Phone calls, voicemail, SMS, and email all run through TheraSaaS and land on the same contact record. Admirra also documents two-way SMS and built-in phone calling, so this is not a difference between the platforms.
Does Admirra include email marketing?
Yes. Admirra documents email campaigns with custom audiences. Email marketing is not a difference between the platforms.
Does TheraSaaS include an AI receptionist?
Yes. The TheraSaaS AI Virtual Receptionist is available today. As of November 2026, Admirra also offers an AI Voice Agent that answers calls.
Can TheraSaaS build my practice website?
Yes, on the Premium annual plan. TheraSaaS builds, hosts, backs up, and maintains the site, with your forms, chat, calendar, and matching filter connected.
Do my clinicians need TheraSaaS accounts?
No, and we recommend against it. TheraSaaS is for the people who run intake, communication, and marketing, usually one or two admin users. Clinicians don't need a seat unless they work inside the tool.
Does TheraSaaS connect to my EHR?
No. TheraSaaS does not connect to EHRs by design: many EHR APIs are closed, and we do not want to put your EHR terms of service at risk. Admirra says it connects with your existing EHR but does not publish which ones or how deep the integrations go. Whichever CRM you choose, ask exactly how it works with your own EHR account, and get the answer in writing.
Can TheraSaaS send invoices and collect payments?
Yes. Connect Stripe and you can issue invoices and payment links directly from TheraSaaS. Billing issues can be tracked in pipeline stages.
Does TheraSaaS verify insurance benefits?
No. Admirra offers one-click benefits verification at $0.50 per check; TheraSaaS does not currently offer a comparable feature.
What does White Glove Onboarding include?
On every annual plan, our team builds your intake forms and automations with you, tests them, and adjusts them to match your workflow, free. All plans also include a technical setup call, a training call, a self-onboarding course, and ongoing email and live Zoom support.
Can I move to TheraSaaS from another CRM?
Yes. Annual plans include hands-on onboarding, configuration, live training, and transition support so your workflows are running quickly. Tell us what you're moving from during your demo and we'll map out the steps.